Most patients don’t understand the language of trial materials – how can effective copywriting support people

The digital age has created more opportunities to engage with potential trial participants but the lack

Stories matter. They bind people together, create a sense of connection, and engage our thoughts, emotions,

Recently, the UK’s Secretary of State for Health and Social Care, Matt Hancock, appealed for more

The idea that we distrust trials is an easy excuse for poor recruitment. But the reality

Clinical trial recruitment is in crisis, with 80% of trials failing to recruit the required number

To improve healthcare and ensure the best treatments reach the right patients, we need clinical trials.